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Commercial leadership · Consumer electronics

Build the market.
Earn the shelf.
Scale the system.

I turn category opportunity into durable retail growth—aligning strategy, partnerships, people, and P&L across the Americas.

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Mauricio Magallon, consumer electronics sales leader
Operating range Retail · Distribution
Marketplace · P&L
20+Years building
commercial growth
$800M+Generated
sales
3Core markets
U.S. · Canada · LATAM
30–80%Revenue gains
delivered

Selected experience

SamsungHuaweiTech21PanzerGlassBrightstarVerizonHarman KardonESRINIUVitalistNAVEE

01 / Selected proof

Growth is the output.
The system is the advantage.

More than a launch plan: clear channel choices, retailer trust, disciplined economics, and a team built to keep winning.

SamsungRetail experience

Turning a brand promise into a national in-store experience.

Helped launch Samsung Experience Shops inside Best Buy—bringing product, people, training, and retail execution together at scale.

What matteredPremium brand experience, translated to the floor.
HuaweiU.S. market entry

Opening national retail pathways for an international technology brand.

Built the relationships and commercial groundwork required to introduce Huawei into the U.S. national retail channel.

What matteredMarket fluency and retailer confidence.
Emerging brandsAmericas expansion

Making complex, cross-border growth executable.

Designed retail, distribution, and representative networks across the U.S., Canada, and Latin America for consumer technology brands ready to scale.

What matteredOne strategy, adapted market by market.

02 / Operating system

Strategy that survives contact with the market.

I work from the shelf backward and the P&L forward. That keeps ambition grounded in customer behavior, channel economics, and what a team can execute consistently.

01

Diagnose

Read the category, economics, channel power, and team capability before prescribing the answer.

02

Design

Choose the markets, routes, price architecture, ownership model, and scorecard that can support profitable scale.

03

Activate

Align partners and people around a focused launch plan—with clear decisions, deadlines, and accountability.

04

Scale

Turn early wins into a repeatable commercial rhythm: forecast, learn, coach, improve, and expand.

Mauricio Magallon speaking to a team

Clarity for the team.
Ownership at every level.

03 / How I lead

“Servant leadership is not soft. It is how strong teams learn to own the result.”

My job is to create clarity, remove friction, raise the standard, and build leaders who can make good decisions without waiting for permission.

  • 01Partnerships over transactions
  • 02Systems over heroics
  • 03Profitable growth over vanity volume
  • 04People development as a commercial advantage
01United States

National retail, specialty, distribution, marketplace

02Canada

Retail partnerships, distribution, market adaptation

03Latin America

Distributor networks, market entry, cross-border execution

04 / From the field

Ideas built in the real world.

Practical thinking on retail, channel strategy, commercial leadership, and building brands across the Americas.

Sales leadership

Why the best commercial leaders still walk the floor

Next field note

Servant leadership

Developing people is a commercial advantage

Next field note

05 / Beyond business

Success should create room to serve.

I founded the St. Dymphna Autism Foundation to provide practical relief, encouragement, caregiver respite, and sensory resources to families raising children with autism.

Visit the foundation Support the mission

06 / Next move

If not now,
then when?

Open to senior commercial leadership and market-expansion conversations where strategy, teams, and execution all matter.

Mauricio.Magallon@icloud.com
562-833-4498 LinkedIn Murrieta, California